Julie Masson, CCO for Nonprofits
Move from order-taker to strategic partner
YOU KNOW YOU'RE CAPABLE OF MORE.
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You didn't get into nonprofit communications to take orders. But somehow that's where you've ended up: executing requests, managing the to-do list, and wondering when someone will finally see you as the strategic leader you know you can be.
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You're good at your job.
But you're spending your days reacting to whatever lands in your inbox instead of leading the strategy. You want to walk into your boss's office with confidence, not anxiety.
You want peers who actually understand this work. And you want to know you're on the right path, not just guessing your way through it.
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You're in the right place.
I've been exactly where you are.
I spent 18 years in nonprofit communications, working my way from "the social media girl" to Chief Communications Officer. I've been the team of one. I've sat in meetings where leadership treated comms like an afterthought. I've felt the loneliness of being the only person in the building who thinks strategically about communications.
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But I figured it out.
I learned how to build a strategic calendar that got leadership aligned, how to push back on last-minute requests without burning bridges, and how to earn a seat at the table by proving that communications drives real results. That's what took me from order-taker to CCO, and it's what I now help other nonprofit comms leaders do through community, cohorts, and coaching.​​
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HOW I HELP NONPROFIT COMMUNICATIONS LEADERS GROW
​​Growing as a nonprofit comms leader is hard to do alone. Your boss doesn't fully understand what you do. Your colleagues think communications is "just social media." And most professional development out there wasn't built for someone navigating the unique challenges of mission-driven work.
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That's why everything I offer is designed specifically for nonprofit communications leaders who want to move from order-taker to strategic partner. Through community, cohorts, and coaching, you'll get the peer network, the frameworks, and the direct support to lead with confidence, whether you're trying to grow in your current role or preparing for your next one.
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Meet Julie
Helping nonprofits comms leaders
think like a CCO
After 18 years leading nonprofit communications at every level from coordinator to Chief Communications Officer, one thing became clear: this work is too important and too isolating to figure out alone. My career has spanned faith-based, policy, education, and community-based organizations, and my master's in Mass Communications and Journalism from the University of Kansas gave me the academic foundation to match the hard-won lessons from the field.
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The Nonprofit Comms Club exists because nothing like it existed when I needed it. Every nonprofit communicator deserves a community of people who understand what it's like to manage a messaging calendar, push back on a last-minute request from leadership, and still care deeply about the mission at the end of the day.
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When I'm not helping nonprofit comms leaders grow, you'll find me in Kansas City with my husband and our 3 teenagers, co-hosting the CultivatED Marketer podcast, or training for my next race.
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For nonprofits looking to build or grow a communications team, my hiring advisory service, Make the Right Comms Hire, helps you define the role and find the right person.
