Julie Masson, CCO for Nonprofits
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Every nonprofit deserves someone who thinks like a Chief Communications Officer.
If you're tired of being seen as the order-taker instead of the strategic partner, this course gives you the exact framework to change that dynamic. It's the same approach I use when I work with nonprofits on their communications strategy and what I teach my 1:1 coaching clients.
Over six weeks (or however long it takes... this is self-paced!) you'll learn how to:
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Build a strategic calendar (with your leader)
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Create a messaging calendar that keeps your whole organization on message
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Audit your communications and get the data to be able to say NO to a request
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Manage up (and sideways) effectively
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Develop a basic media relations strategy
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and create communications calendars that keep you proactive rather than reactive.
This isn't a quick fix. Implementing what you learn will take time.
But after completing this course, you'll have the foundational knowledge to think differently, act differently, plan differently, and push back differently at your organization.
"The audit was useful for the intel gathered but it has also bought me so much credibility with the board. A board member who was part of the audit recently met with me to pick my brain about her own comms challenges… I picked one of our prickliest ones and it is a new day with that person now!"
Alisson, Communications Director
"The course was really helpful! Especially the way you explained how the messaging calendar works and how one message can be the foundation for reaching different audiences. That felt like such an unlock for me… The audit section was also incredible. I've already started using some of what I learned there to look at our channels + strategy."
Christian, Director of Marketing and Communications
The Most Important Calendar Your Org Needs
Learn why your nonprofit needs a strategic calendar. Then build one that aligns your communications with the organization's business goals so you can be proactive, protect mission focus, and position yourself as a strategic partner.
Managing Up (and Sideways)
Learn how to serve your boss well, build trust with coworkers, and shift from being seen as a dependable worker to being valued as a strategic partner.
Audit the Heck Out of Your Current Strategy
Discover what's working (and what's not) by auditing your email, social media, website, and internal comms. You can't improve what you don't measure.
Building a Basic PR & Media Strategy
Develop a simple approach to PR and media relations that builds credibility. Learn why media still matters and how to position your organization with the outlets that fit your size—from local news to national coverage.
How to Build a Messaging Calendar
Stop random acts of marketing. Build a messaging calendar that provides guardrails and helps your whole organization stay on message all year long.
How to Build an Effective Comms Calendar
Learn how to structure your communications calendar around the WHY (strategy), WHAT (messaging), and HOW (tactics)—so you stop starting with social posts and start with mission alignment.
About Julie Masson
From social media girl to nonprofit CCO
I spent 18 years leading nonprofit communications. In 2020, I sat alone in an empty conference room and realized I was stuck. Getting outside help is what moved me from marketing director to CCO in five years.
This course is the foundation I used when leading communications teams at nonprofits and it's what I teach every comms leader I work with, so you don't have to figure it out ALONE.
