Julie Masson, CCO for Nonprofits
Every nonprofit deserves someone who thinks like a Chief Communications Officer.
If you're tired of being seen as the order-taker instead of the strategic partner, this course gives you the exact framework to change that dynamic. It's the same approach I use when I work with nonprofits on their communications strategy and what I teach my 1:1 coaching clients.
​
Over six weeks, you'll learn how to build strategic and messaging calendars, audit your communications, manage up effectively, develop a basic media relations strategy, and create communications calendars that keep you proactive rather than reactive.
​
This isn't a quick fix. Implementing what you learn will take time. For example, helping your leadership develop a strategic calendar won't happen between week 1 and week 2.
But after completing this course, you'll have the foundational knowledge to think differently, act differently, plan differently, and push back differently at your organization.
The Most Important Calendar Your Org Needs
Learn why your nonprofit needs a strategic calendar. Then build one that aligns your communications with the organization's business goals so you can be proactive, protect mission focus, and position yourself as a strategic partner.
Managing Up (and Sideways)
Learn how to serve your boss well, build trust with coworkers, and shift from being seen as a dependable worker to being valued as a strategic partner.
Audit the Heck Out of Your Current Strategy
Discover what's working (and what's not) by auditing your email, social media, website, and internal comms. You can't improve what you don't measure.
Building a Basic PR & Media Strategy
Develop a simple approach to PR and media relations that builds credibility. Learn why media still matters and how to position your organization with the outlets that fit your size—from local news to national coverage.
How to Build a Messaging Calendar
Stop random acts of marketing. Build a messaging calendar that provides guardrails and helps your whole organization stay on message all year long.
How to Build an Effective Comms Calendar
Learn how to structure your communications calendar around the WHY (strategy), WHAT (messaging), and HOW (tactics)—so you stop starting with social posts and start with mission alignment.
.png)