Julie Masson, CCO for Nonprofits
A professional development community for nonprofit communicators
who want to think like a CCO.
Even if that's not your title.
"My biggest communications challenge right now is a lack of time to focus on strategy. I work consistently in a reactive state, responding to immediate requests, urgent issues, and day to day operational needs. While these tasks are important, they dominate my workload and leave little to no capacity for long-term planning or proactive initiatives. 𝗔𝘀 𝗮 𝗿𝗲𝘀𝘂𝗹𝘁, 𝗜 𝗼𝗳𝘁𝗲𝗻 𝗳𝗶𝗻𝗱 𝗺𝘆𝘀𝗲𝗹𝗳 𝘀𝗶𝗺𝗽𝗹𝘆 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗼𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴, 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆, 𝘄𝗵𝗶𝗰𝗵 𝗹𝗶𝗺𝗶𝘁𝘀 𝗺𝘆 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗿 𝗮𝗹𝗶𝗴𝗻 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗼𝗿𝗴𝗮𝗻𝗶z𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗴𝗼𝗮𝗹𝘀."
-Nonprofit Comms Club Applicant
You're not stuck because you're failing. You're stuck because you're doing it alone.
Breaking out of reactive mode isn't about working harder or hoping for a better boss. It's about learning to think and operate differently, and having support when it matters most.
That's exactly what the Nonprofit Comms Club gives you.
What if you could be the communicator who...
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Shapes campaigns strategically instead of just executing requests?
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Walks into your boss's office with confidence, not anxiety?
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Knows exactly what to say when leadership asks "Can't we just post more on social media?"
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Gets a seat at the table, not because you demanded it, but because you've proven communications drives real results?
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This is what thinking like a CCO looks like. And you don't have to figure it out alone.
"I was functioning in "survival mode" for quite some time because I am a one-woman show. I have been in communications for over three years, but I don't have a degree relevant to my work as Communications Director. This gave me the tools and training I needed to move from surviving to thriving. I feel more equipped to take ownership of my department due to Julie's expertise, and I feel less alone after meeting other nonprofit communicators. I believe I will reap the benefits for years to come."
Allyson Howell, Comms Director at
Patients' Rights Action Fund
What Do You Get with Membership in the Nonprofit Comms Club?
Everything you need to think (and lead) like a CCO:
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A strategic sounding board for your toughest decisions: Test your messaging and campaign strategies with a former nonprofit CCO before presenting to leadership or launching to your audience
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Quarterly trainings from people doing the work: Learn from senior comms professionals who are currently leading nonprofit communications teams
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Vetted peer community: Reality-check your ideas with nonprofit communicators who understand your constraints—no consultants pitching you
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Templates & resources you can use immediately: Stop Googling for answers and access proven frameworks from someone who's built comms departments from scratch
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Year-round strategic support: Get feedback on draft plans, tricky situations, and campaign ideas whenever you're facing a decision that matters
Meet the CCO
Hi, I'm Julie Masson.
I'm a former Chief Communications Officer with 18 years of experience leading nonprofit communications at every level from social media manager to CCO. I've worked with faith-based organizations, non-partisan policy groups, education nonprofits, and more.
I built the Nonprofit Comms Club because I've been there. I know what it's like to be understaffed and figuring it out as I go. But limited resources shouldn't mean limited strategy. Every nonprofit deserves a communicator who can think like a CCO, even if you're a team of one, even if you're just starting out.
That's what the Nonprofit Comms Club will help you become. You don't have to figure it out alone anymore.
Ready to join us?
Join the Nonprofit Comms Club
Think of this as having a CCO on standby for the moments that matter most.
Get hands-on support from a former nonprofit CCO and a network of communicators who understand the unique challenges of nonprofit work. As a member, you'll enjoy:
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A CCO in your corner when decisions matter most. Run draft messaging by me before your board meeting, gut-check your campaign strategy before launch, or get a second set of eyes on that tricky email to your ED. This is the strategic sounding board you'd normally pay $3,000/month for, available when you need it most.
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Global, on-demand access. Participate asynchronously from anywhere, check in via web or mobile, and watch replays whenever it fits your schedule.
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Monthly Q&A calls designed for real-world problem-solving. Bring your actual comms challenges, like the campaign you're planning, the messaging you're stuck on, the strategy you need to present next week, and we'll work through them together.
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Quarterly live trainings with senior comms pros who are leading nonprofit communications teams right now, not consultants selling theories.
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Pre-launch strategy reviews. Before you present your annual comms plan, launch that rebrand, or send that sensitive message, run it by someone who's been in the CCO seat and knows what leadership is thinking.
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A growing library of practical resources including templates and examples you can adapt immediately, plus the Think Like a CCO course, a 6-week self-paced training to help you shift from reactive execution to strategic leadership.
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A supportive network of nonprofit communicators who understand your workload, your constraints, and exactly why that "quick request" from your boss or teammate isn't actually quick.
I joined the Nonprofit Comms Club because I was looking for a community of people who understand the unique joys and challenges of nonprofit communications. It’s energizing to be surrounded by people who care deeply about mission-driven work. I have found a place to learn, share ideas and connect with people who do similar work. If you are looking for a community, this is the place for you.
Nick Friend, Communications Director at Community Provider Network of Rhode Island
Take a Peek Inside the Club
Meet the 2026 Comms Experts
Throughout 2026, you'll learn directly from four seasoned communications leaders who've worked at the highest levels of nonprofit, corporate, and advocacy communications. These quarterly trainings will be scheduled at various times to accommodate our global community, but all sessions will be recorded and available to rewatch in the member portal. Each training follows an interview format with pre-submitted member questions, wrapping up with 10-15 minutes of live Q&A.
Ready to think like a CCO and lead with confidence?
Join the Nonprofit Comms Club for as little as $75/month and get the strategic support, expert training, and peer community you need to stop figuring it out alone.
Choose Your Membership
Standard
$75/month
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Monthly Q&A calls with a former nonprofit CCO
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Quarterly trainings from senior comms pros
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Vetted peer community of nonprofit comms professionals (no consultants or agencies*)
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Templates & resources
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Unlimited, year-round support from Julie + the community
Perfect for:
Communicators stuck in reactive mode who are ready to lead strategically and earn their seat at the table
Expert CCO support and peer community for $75/month.
$150/month
(billed annually)
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Everything in standard plus:
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Quarterly 1:1 coaching calls with Julie to address your specific comms challenges
Perfect for:
Directors and solo leads who want to fully step into the CCO mindset with dedicated strategic coaching. There are limited spots available for this level of membership. Contact Julie directly to inquire about availability.
Get a full year of individualized, expert CCO support for only $150/month
Premium
*A Quick Note for Consultants, Agencies, and Contractors
This community is exclusively for people working in communications at nonprofits, whether you're on staff or functioning as an in-house comms person (even if you're technically a contractor).
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You belong here if: You're doing the day-to-day comms work, navigating internal politics, limited budgets, and team dynamics.
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This isn't the right fit if: You're a consultant/agency providing high-level strategy, or a specialized contractor focused on one service (e.g., graphic design, copywriting, social media management, email marketing for multiple clients).
If you're unsure about whether it's the right fit, send me an email and we can discuss: julie@juliemasson.com
FAQs
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What if I can't attend the live sessions?
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All monthly Q&A calls and quarterly trainings are recorded and posted immediately in Circle, our community platform. Access them anytime. Due to the global nature of our community, in 2026 we will offer a variety of live call times to serve members in different time zones.
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How much time will this require each week?
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As much or as little as you want! Pop in for quick advice, join live calls, or dive deep into trainings. Some members are really active in the community while others lurk and attend live calls to take it all in.
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Can I really ask questions anytime?
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Yes, you really can. Post questions in the community whenever they come up and get responses from me and fellow members. For real-time problem-solving, bring questions to monthly Q&A calls. This isn't 24/7 emergency support, but it is having a strategic sounding board available when you're facing decisions that matter.
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I'm not a Director or CCO yet. Is this still for me?
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It's EXACTLY for you! This community is specifically designed for nonprofit communicators at every level who want to think more strategically. Whether you're a team of one or part of a small comms team, you belong here.
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Can my employer pay for this?
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Absolutely! Nearly all of our members have their employers cover this as professional development. We provided a "Convince Your Boss" email template that walks through the ROI and makes it easy to request support. Download it here.
Can I cancel if it's not a great fit for me?
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Absolutely. You can cancel anytime. That said, the biggest growth happens when you have strategic support consistently throughout the year—not just when you're in crisis mode. That's why quarterly and annual payments offer significant savings.
What makes this different from a Facebook group or LinkedIn community?
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This isn't a free-for-all Facebook group or a public LinkedIn forum. It's a private, curated community where only vetted in-house nonprofit communicators can join. Your boss won't see your questions. Consultants aren't pitching you. And instead of endless scrolling, you get structured training and expert CCO guidance.
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What does "Think Like a CCO" Actually Mean?
It's the difference between reacting and leading.
Instead of: "My ED wants me to post on social 3x/day"
You're able to say: "Here's the data on what actually drives engagement for our mission, and here's what I recommend."
Instead of: "I need to design this graphic"
You ask: "What's the strategic message we need to communicate, and is a graphic the right format?"
Instead of: "I'm drowning in requests"
You can explain: "Here's how communications supports our organizational priorities, and here's what we need to say no to."
Thinking like a CCO means you're leading with strategy, not just executing tactics. You know how to prioritize when everything feels urgent. You connect your communications work to organizational goals. You advocate for your work (and your team) effectively. And you make confident decisions even when resources are limited.
You don't need the CCO title to think this way, you just need the right training, support, and community.
That's what the Nonprofit Comms Club gives you.
"Thank you so much for running this cohort. You’ve been a fantastic and engaging coach and it’s been so interesting to hear from others about their challenges and how they approach things. It can be a lonely world in comms sometimes!"
From a Nonprofit Comms Cohort Fall 2025 Participant