Does your company pass the t-shirt test?

I was listening to a webinar on internal comms from Axios HQ during my Saturday morning run last weekend when I heard something I've never heard before.

Does your company pass the t-shirt test?

Do your employees:

👕 understand the mission of the company,

👕 believe in the mission of the company,

👕 and understand their role in it

enough that they'd be proud to wear a t-shirt with the company name and logo on it?

What a good visual for anyone working to build alignment in an organization and get buy-in from a team through effective internal communications.