Event Details: Thursday, April 30th | 10 AM CT
 

About This Training: If your audience is searching for answers to the problems your nonprofit solves, you need to know whether your content is showing up in that search. As AI tools change how people find information online, generative search optimization is becoming a question every nonprofit communicator should at least be able to answer for their organization.
 

In this quarterly training, Julie Masson, founder of the Nonprofit Comms Club, sits down with Brent Bowen to walk through what GSO actually is, why it matters for nonprofits, and how to assess whether it should be a priority for your content strategy. After the interview, Brent will open it up for live Q&A -- so come ready with practical questions that apply directly to your work.

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To attend, you'll need to be a member of the Nonprofit Comms Club, a private, application-only community for in-house nonprofit communications leaders who want to move from order-taker to strategic partner. Quarterly expert trainings like this one are just one part of what membership includes.
 

Membership starts at $149/quarter or $395/year and includes:

• This training and the full recorded session library

• Monthly Q&A calls with Julie

• Access to the Think Like a CCO course

• A private community of vetted nonprofit communicators

• Year-round strategic support from Julie and your peers
   

Julie reviews every application personally within 24 hours (M-F). If you're a fit, you'll receive an invitation in time to join before the training.
 

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Already a member? Log in to access the event details in the community.

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About Brent Bowen

Brent is an accomplished marketing executive with demonstrated success building sustainable marketing programs for companies across corporate, agency, startup, and venture capital environments. As owner of Sparkcade, he serves as a fractional CMO helping organizations with strategic marketing planning, brand strategy, digital marketing, content marketing, and more. His experience spans industries from entertainment to highly regulated verticals, and he brings deep expertise in SEO, SEM, conversion funnel optimization, marketing automation, and analytics. 

Brent also serves as a board member for Kansas City Young Audiences. His work has earned recognition including the #9 spot on Sports Illustrated's "Best of Instagram" list and being named a Top 5 Social Media Leader in Asset Management by kasina.